worry, be happy!
Note: Horton is the Sedona Cultural Park’s Executive Director.
from page 1
Chamber of Commerce was having the same dialogue with Sedona businesses.
What could the Chamber do to counter all that bad press? Under
the leadership of President and CEO Char Beltrane and Chairman
of the Board Dan Schay, the Chamber developed a PR effort called
Matchless Sedona. At the center of this effort for July was a
marketing campaign in Phoenix, advertising special rates at many
local hotels, resorts and bed and breakfasts. Further, the Park
would give these same lodging establishments access to discount
tickets for their guests, providing extra incentive to visit our
community. This campaign has only just begun, but we have great
hopes for it. Frankly, I see this as a permanent move in the right
direction for our community, encouraging further cooperation among
business sectors. I’m sure we will all continue to work together
well beyond our current crisis.
Another encouraging sign for the Park is continued strong
community support. While sales from outside our region may have
suffered for Manhattan Transfer, sales from within our community
did not. We enjoyed healthy support for that concert from Sedona
and the Verde Valley and we appreciate it greatly (I’m sure those
that attended will agree that the band put on a great show in
Attendance at the Family Fun Fourth and Sedona Centennial
Celebration was as good as ever, well over 3,500, despite the
lack of a fireworks display. Folks from all over Northern Arizona
(as well as an impressive contingent from Southern Arizona) enjoyed
our First Annual Bob Marley Festival, July 6 and 7 – attendance
approached 5,000 for the weekend. And locals showed up again in
strong numbers for The Temptations on July 12.
From the beginning of my short tenure here, I have understood
that the Park is fundamentally a community asset. The Park will
survive and thrive only with the strong support of its community.
However, by accepting that community support, the Park also accepts
great responsibility. In times like these, with visitation down
and many of our neighbors hurting, we cannot retreat. We can’t
scale back, shutter our windows, adopt a siege mentality, reduce
our public presence. Quite the opposite. We must work even harder
to encourage visitation. We must do our part to bring back the
restaurant diners, the gallery shoppers and the resort patrons.
We must demonstrate that the community’s faith and support are
We are moving forward. We are continuing with our season,
with more energy and commitment than ever. In fact, we are still
adding events, most recently a Lynyrd Skynyrd concert on August
8 and more to come during the critical September and October months.
We also are moving ahead with our plans for 2003, with even more
concerts, more festivals, more cultural events than ever. I am
very excited about next summer’s season, by the way - it will
be OUTSTANDING, I assure you.
In further appreciation of our community’s continued
support, we are launching a new discount program for locals for
the balance of this season - 10% off all tickets at the Georgia
Frontiere Performing Arts Pavilion. This applies to residents
of Sedona, the Village of Oak Creek and throughout the Verde Valley,
from Camp Verde to Jerome. To take advantage of the discount,
you will need to buy your tickets in person at the box office
or at the door with your driver’s license – phone and Internet
sales only will be available at full price. In this small way,
I hope we can say “thanks” for all you do for us.
Am I still a worried man here in mid-July? WellÉyes.
Honestly, I’ll probably stay a worried man until we get enough
rain to re-open the forests. But I feel confident in our overall
direction. I feel confident that we are doing the right things
for our community.
Later this month, you will all receive some information
on our 2003 Partners in Park campaign. If you like what we’ve
been doing, I hope you’ll tell us by becoming a Partner in the
Park. In return, we’ll provide you with a number of benefits and
incentives. More importantly, we’ll try to continue our good work,
worried or not. Thanks again for your support so far.
visit the Sedona Cultural Park Website